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Andrea Fowler's avatar

Andrea Fowler View All →

I’m a user experience writer (more than a UI copy writer) and content strategist in the Seattle area. I design help, training and support features for an IT admin tool. I also consider myself something of an accessibility expert – especially in writing screen reader text.

In my free time I love painting and hiding rocks around Whidbey Island, embroidery, cross stitch, Zen Tangling, and tie-dying. My other hobby is robotics and I’ve got a really cool Pi car. I’m a total geek: I collect Funkos and Playmobil, read hard science fiction and graphic novels. And I don’t ever want to hear you talk smack about Sam and Dean Winchester (Supernatural 4-ever!).

Why can’t placeholder/watermark text in fields be used as the field label?

Placeholder text in fields isn’t accessible. And although it can be made accessible to screen readers, it is still inaccessible to people with low-vision or cognitive disabilities. Placeholder text MUST NOT be used as the only method of providing a label for a text input. WCAG 1.3.1: https://www.w3.org/WAI/WCAG21/Understanding/info-and-relationships.html The label MUST persist! Placeholder text disappears…

Read more Why can’t placeholder/watermark text in fields be used as the field label?

UX writing for accessibility

As a UX writer, I focus on a very neglected area: Accessibility. Or more specifically, UX writing for accessibility. I’ve been working on my certification from the International Association of Accessibility Professionals, with plans to take my test in June. I became interested in writing for accessibility during an experience review of a website with…

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